5 Remarkable Attributes of Successful Brands
Have you ever wondered why some Brands just keep getting better and better? Or how do they keep beating the odds to stay top of the competition? We’ve done some in-depth research, and found out some interesting attributes that make them stand out. You too can elevate your brand or business with these free hacks. Ready? Let’s go!
01— Audience Driven
Top brands consistently reinvent their product or service in the direction of their customers’ needs. If you want to build a successful brand, you should make your customers your ‘eternal true north’
02— Authenticity Biased
Successful brands keep their word. It is that simple! What you see is what you get. What they promise is what they deliver. The way to build and sustain your brand’s authenticity is by practicing a strict set of values that inform your actions.
03— Ambassador Makers
Great brands capture their customers’ imagination before their wallets. The unique experience offered through each product or service creates an army of loyal followers who become avid ambassadors of the brand.
04— Assessment Obsessed
Great brands measure as a way of survival. Becoming a great brand requires that you periodically and systematically evaluate your internal and external business environment to discover new insights that promote growth and power innovation.
05— Alignment focused
Great brands have mastered alignment between their product and their messaging. They understand their messaging must never be stronger or weaker than their product. The former is to overvalue their product, while the latter is to undervalue it – both will impact their bottom line negatively.
How your brand can benefit?
• Act now!
• Examine your brand alignment
• Acknowledge key gap areas
• Make critical adjustments
By Lawrence Idiakhoa, Content Director at Afenomenon Cre8ive Space. Lawrence writes from Lagos, Nigeria.