Sustainable Healthcare
New Jersey's Vioral Health and Behavioral Services is a health care center born out of a need to improve the quality of life for people with mental illness. They strive to care for all patients with empathy, reduce stigma and help patients integrate within the community…just like family. VHBS is uniquely capable of caring for a full range of complex and chronic cases. They serve over 1000 patients annually and are committed to building a healthy community through excellence in patient care and total commitment.
Challenge + Discipline
Develop a holistic brand experience from scratch to visual identity and online presence.
Art Direction
Logo Design
Web Design
Smile
Never underestimate the power of a smile. That surely inspired us and we decided to infuse the power of a smile to create something that resonates with the brand and everything they stand for. So we explored a combination of smiling faces to bring harmony in the logo mark.